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Our website looks bad on a phone

Your website looks bad on mobile. On a computer it looks fine, but on a phone the text is tiny, you scroll sideways, or the buttons are too close together to tap.

In short

When a website looks bad on mobile, the cause is almost always one of four things: the page was designed only for a wide screen, the text and buttons are too small for a thumb, something is wider than the screen so the page scrolls sideways, or images and video are too heavy for mobile data. Google mostly uses the mobile version of a page to decide how it ranks (mobile-first indexing), so a site that is hard to use on a phone also loses visitors from search.

Check your website on a phone

  1. Open it on your own phone

    Use mobile data, not office Wi-Fi, and look at the home page and one inner page.

  2. Try to read without zooming

    Body text should be readable at arm's length. If you must pinch to zoom, the text is too small.

  3. Scroll down, then sideways

    The page should move only up and down. Sideways movement means something is wider than the screen.

  4. Tap every button and link

    Each one should be easy to hit with a thumb and not too close to the next. Google's guidance is at least 48 by 48 pixels with space around it.

  5. Use a second phone

    An older or smaller phone shows problems a new one hides.

Why does my website look bad on mobile?

  • No mobile layout. The page is a shrunken copy of the computer version, so everything is tiny.
  • Text that is too small. Body text below about 16 pixels is hard to read on a phone.
  • Fixed-width pieces. A table, banner, video or form wider than the screen forces sideways scrolling.
  • Tiny or crowded buttons. Links packed together lead to mis-taps.
  • A menu that does not collapse. A long computer menu takes over the screen.
  • Heavy images. Photos that are slow to load on mobile data. See slow websites.
Why it matters here

Most visitors are on a phone

In September 2026, 62.8% of web page views in Namibia were on phones (StatCounter). A site built for the computer first treats those visitors as an afterthought. We design the phone screen first and then widen the layout for larger screens.

For a business, the cost is plain: a visitor who cannot read your prices or tap your phone number leaves without contacting you.

What we do

Fixes in order of effect

  • Make the layout fit any screen width, with no sideways scrolling
  • Set readable text sizes and enough space between lines
  • Make buttons and links large enough for a thumb, with space between them
  • Collapse the menu into one tap and keep call and WhatsApp buttons in reach
  • Resize images for phones, then test on real phones and show you the result

If the site was built as a computer-only page, the lasting fix is usually a website redesign rather than patching each page.

How we start

What we check when a site looks wrong on a phone

Usually the layout was built for a large screen only.

  1. Layout

    Does it adapt to the screen?

  2. Text

    Readable without zooming.

  3. Taps

    Buttons large enough for a thumb.

  4. Speed

    Loads on mobile data.

Illustration What we check first. Simplified.

Key terms and where the definitions come from

Show key terms and sources

These explanations are ADA's own words, adapted from the independent sources named. Those organisations do not endorse or work with ADA, and the examples are illustrations, not real clients.

What is a responsive website?

A responsive website changes its layout to fit the screen it is shown on, so the same page works on a phone, a tablet and a computer.

Source: Adapted from MDN Web Docs, Responsive web design.

For a Namibian business: Many customers will first open a Namibian business site on a phone, often on mobile data, so the phone layout has to be the one that works best.

Related ADA service: Business website design · Site looks bad on mobile?

Common questions

Can I test how my website looks on mobile without a phone?

Yes. In Google Chrome on a computer, press F12, then the device toolbar icon, and pick a phone size. It is a good first check, but a real phone on mobile data is the better test.

Does my website need a separate mobile version?

No. One site with a layout that adapts to the screen is the normal approach. A separate mobile site doubles the work and is easy to get out of date.

Can a website that looks bad on mobile be fixed without a rebuild?

Sometimes. Text size, spacing and images can often be fixed on the existing site. If the page was built with a fixed width, a rebuild is the lasting fix. We tell you which it is before quoting.

Learn before you buy

Show related guides

Plain-English guides from the ADA Web Learning Centre. Reading them is optional.

Tell us the problem. We will tell you what it takes to fix it.

Send a message, call, or use the form. You get a written scope and a price before any work starts, and there is no charge for the first conversation.

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